Work Samples

Cloudsmith

Cloudsmith's messaging wasn't landing with customers, and staff were confusing customer jobs, challenges, and benefits in content and pitches. Using the Jobs To Be Done framework, we mapped the value drivers, features, and benefits that sales and marketing needed to focus on as talking points. We then used those insights to overhaul the website with more meaningful messaging.

Stora

Stora's website wasn't working hard enough for the business. Content was focused on product features and functionality instead of the value their platform delivered customers. With research, I uncovered their primary value drivers, rewrote the homepage to address these ideal outcomes motivating clients to buy, then expanded the website with seven new product pages to explain the 'how'.

Niice 3.0

Since launching in 2013, Niice's platform had matured enormously in capability, yet its website hadn't evolved to reflect its current offering. Project deliverables included repositioning the product for a new iCP, identifying the iCP's key value drivers, providing new foundational messaging, and delivering a new homepage and series of landing pages to show + tell how Niice makes life better for branding teams.

Rotor Videos Website Landing Pages

New dedicated landing pages for Rotor Videos' studio services as well as their Spotify Canvas and artwork video offerings, targeted at top-of-the-funnel audiences. Pages focus on the ideal outcomes audiences are looking for and concisely explains the benefits of working with Rotor.

Full-length, middle-of-the-funnel  B2B case study for Workday HRIS managers demonstrating how the Kainos Smart automated testing platform helped Cardinal Health's HRIS team resolve business problems.